From Weather Shelter to Living-as-an-experience
A friend visited a factory workers’ housing museum in Tampere and wouldn’t shut up about the number of people that had inhabited one room somewhere in the turn of the last century. It could easily be two adults, four children, and if money was extra tight, a tenant on top.
Finns are still living in tight quarters compared to other western countries but the biggest change in housing in the past 100 years has not been about the amount of space we require, it’s the experience we long for. Houses are on their way from weather shelters to platforms for services.
We are still far from a truly great living experience. Residents are still left waiting for information weather someone even received their message about the leaking tap, every turn of the month the trash cans flow over as people move in and out, and it’s a small thriller each time to see if this is the evening you are left without a parking spot. I’m not saying every house should be run by Alexa, but I would love it if I didn’t have to guess why my energy consumption took a big leap up since the last bill.
In the age of ‘environmental shame’ and seeing our homes as something that reflect our identities, we are also starting to expect our housing to be more sustainable, ethical, and environmentally friendly from the construction phase to throughout the life span of the building. Optimizing material and energy consumption, workflows and safety would take us a whole lot closer to saving the planet.
All these things, and many others that we don’t even come to think of, can be fixed and made better with the smart use of data and collaboration between the real-estate developers, companies that care and cater for our houses and surroundings, the cities, and the software companies that develop the future digital services. This is not new. What has been holding us back is the fact that it is very expensive to make the data flow between these parties through integrations and that the gathered data is not compatible and can’t be utilized to its full potential.
Platform of Trust is a neutral data platform that harmonizes data and makes it flow between parties without a fear that your data will be misused or stolen. It doesn’t store data but simply links it so that it can be used where ever it is and by whoever gets permission from the data owner. The built-in trust engine makes sure the data comes from a trusted source and is what it promises to be. In other words, it is an automated ecosystem where collaboration is based on data needs. This means the resident, tenant or a citizen can be hosted with better services faster and with better knowledge than ever before.
If you are interested in the future of data handling in real estate don’t miss the Platform of Trust CEO Toni Luhti’s presentation How Data Based Ecosystems Change the Way We Use Buildings in the Smart City and Buildings event, October 30th at 11.10.
Pirkko Laitinen
CMO, Platform of Trust
@pirkkolaitinen
